If you’ve ever longed to listen to a podcast about the mattress industry, look no further than the Dos Marcos Mattress Podcast. The reason you shouldn’t look any further is in fact, because they have the monopoly on mattress podcasts. In these strange and uncertain times, show hosts Mark Kinsley and Mark Quinn (hence the name dos Marcos) decided to write a book about marketing in their industry as well as some of their widely used and most successful marketing practices.

To balance their information and their professional side, “Kinsley” and “Quinn” (we resorted to calling them by their last names on the shoot for obvious reasons) let fly their personalities on the podcast, making it a fun and entertaining listen even if you don’t know or care about mattresses or marketing. We’ve worked with Kinsley on a number of projects ranging from his brand Kippo to his involvement with Englander Mattress Company. The ideas for this photoshoot were simple….just have fun and come up with some scenes and things to do where the guys could just be silly, goof off and visually capture their personalities.

Here’s a few of the resulting images.

** PLEASE NOTE WITH REGARDS TO THE CYCLING PHOTOS **

This portion of the shoot was conducted in a slow, safe and controlled manner in order to compensate for the lack of bicycle helmets. Under all other normal cycling circumstances, we do practice and preach the use of helmets as a mandatory safety measure

Enjoy.

Riding Oz Trails is always a good time. But those good times are always just a little better when you’re riding in official Oz Trails Gear. We recently worked to create some new lifestyle images of the new gear and today, we’re sharing a few here on the blog. If you tried to order stuff a few weeks ago only to find that they were sold out or if you’re just in the market for some new gear altogether, check out the updated inventory in Oz Trails NWA online store.

Cheers to the weekend!

A three-part guide to help parents and guardians to facilitate learning in a simple, fun and low-stress way.

A long time ago…(well, maybe like two weeks ago)…in a laboratory far away…(actually, just in Fayetteville)…we were hired to create some photo and video content and we had a blast doing it.

On a normal day, Namida Lab develops testing methods using human tears to test for such things as breast cancer. During the pandemic however, they have shifted their focus to help with the influx of antibody tests that are being run in our area.

Thanks to Jacobs Design and Namida Lab for the opportunity.

Today on the blog: Recent promotional and marketing imagery for the Rogers Arkansas location of Ruth’s Kris Steakhouse. While a majority of this shoot was focused on their outdoor patio, there were additional interior photos, some lifestyle, some food and some beverage images that the client requested. All in all, it was a fun day of creating and interacting with the wonderful and hospitable staff. If you haven’t been here, I would highly recommend it based on the staff alone, not to mention the delicious food and drink options. Cheers!

Say hello to the Honeycomb Kitchen Shop (again). Awhile back, we featured them on our blog as our dear friends and business neighbors. But we recently had the opportunity to create some content for an out-of-state client who wanted to feature them on a broader stage. We spent a few hours creating video and photo content of their shop and also interviewed shop owners, Melissa Turpin and Dana Smith with the video cameras rolling. These two are passionate about what they do and they continue to find new and innovative ways to make good products and cooking knowledge readily available to everyone. This goes without saying that when you have a choice in purchasing things for your home, your kitchen and your culinary adventures, please remember to shop small and especially, to shop here.

While it’s true that in 2006 Novo Studio started as Graphic Design AND Photography company, the years have shaped Novo Studio into a predominantly photography (and now, video) driven company. However, we still have clients that we do graphic design work for from time to time. Once such client is the Northwest Arkansas Tobacco and Drug Free Coalition.

Over the years, we’ve produced everything from… (click to read more)

Today on the blog, new work for the University of Arkansas’s Center for Farms and Food. For this photoshoot, we visited a small family-run, certified organic farm atop a beautiful hill outside of Westfork Arkansas. The farm is simply known as the dH farm and they offer everything from fresh vegetables and flowers, to meats and eggs. Frank, the resident intern at the farm (as well as the rest of the family), took us on a tour of the grounds and introduced us to all the animals including their two dogs, Naomi (pictured above) and Rex, a little floppy-eared brute. For more information on dH farm’s products, visit their Fayetteville Farmer’s Market Website vendor page here.

Today on the blog: Recent work for Pacific Cycle. a division of Dorel Sports. We were recently hired to create some marketing images for a new Schwinn Road/Off-Road bicycle. They told us specifically that they wanted a cyclocross course feel along with mud splattering. We happily obliged by setting up a makeshift course and hiring a cyclist model to ride through all kinds of terrain, especially splish splashy stuff. It was a nice bonus that the night before the shoot, it actually rained so there was plenty of mud to splatter about in. In the end, we came away with some amazing images and very dirty bicycle, which we tried to clean up before returning (but I’m afraid we missed some spots).

Happy Monday!

Today on the blog, new work for the University of Arkansas’s Center for Farms and Food. For this photoshoot, we payed a visit to the farm at Red Barn in Bentonville, the first official residential community with an operational farm on the property. This model of living is known as an agrihood and Red Barn is the first of its kind in the state of Arkansas. Among its fresh food amenities, Red Barn also boasts beautiful living spaces, indoor/outdoor community gathering spaces and direct access to Bentonville’s nearby mountain biking trails. And of course, residents (and non-residents alike) have the wonderful, year-round, farm-to-table experience of knowing EXACTLY where their produce comes from. For more information, visit their website here.

Today on the blog: Recent work for our good friends over at B-Unlimited. Years ago, we created some initial marketing images for them. But with a new location and a new website to match, it was time to do it all over again. Some notable things about this experience:

• They’re really nice people

• They’re REALLY good at Ping Pong

• They have their craft down to an artistic science

• When you’re wearing a mask on a photoshoot and you sneeze, it’s kind of a terrible experience.

Cheers to Monday!

It’s no secret that our beloved downtowns are filled with cool alleyways. And as our downtowns continue to grow and revitalize, the traffic in our alleyways is slowly increasing. Late last year, we collaborated with Downtown Rogers Inc. to turn one of our alleyways into an art gallery. The goal was to emphasize the fact that as our alleyways get more foot traffic, the need to keep them clean and safe and even make them more inviting is increasing. To make it even more personal, the art in the gallery was made up entirely of images created in that particular alleyway. Today, we’re sharing some here on the blog.

Happy #throwbackthursday

Now for the first time ever, you can purchase OZ Trails NWA gear ONLINE! That’s right…shirts, hats, gloves, jerseys, etc…all from the safety and comfort of your own home. We had a blast creating these images to promote their products and the lifestyle they encourage. Here’s a few our recent shoot. (Not pictured: getting caught in a hailstorm while scouting trail locations for this shoot).

Cheers!

-Philip & Jared

Happy Monday Everyone. Today on the blog, new work for the University of Arkansas’s Center for Farms and Food. For this photoshoot, we worked with Dripping Springs Garden, a certified organic farm located outside of Huntsville Arkansas. Over the course of the next few months, we’ll be continuing to work with CAFF to feature other local farms. Enjoy the photos and if you can, shop local. Dripping Springs, along with the other farms we’ll feature have a presence at our local Farmers Markets and also offer online ordering and delivery options. In many ways, Summer is the easiest season to eat healthier.

Today on the blog: Semi-recent work for Megan Wilson Jewelry. Based out of Fayetteville Arkansas, Megan launched her jewelry company during her college years at the University of Arkansas and has since grown her customers and admirers, thanks to features in numerous publications including Vanity Fair Magazine. For more information on Megan and her wonderful designs, visit her website here.

Today on the blog: Recent work for DOXA / Central EMS.

On a related note, thank you again to all our hardworking, dedicated and determined medical and healthcare personnel. The world is indeed in a terrible state right now but it would be much worse without you all.

Today on the blog: (Somewhat recent) work for Handled, a brilliant company who’s making bold moves in the moving industry. By using technology that is unprecedented in their industry, Handled has created a safe, thorough and personalized moving experience. They provide instant, guaranteed pricing, online booking; and a free phone app (available on IOS and Android) to create an automatic Home Inventory. They even have a list of recommended businesses and services, should you need a recommendation in your new location. If you or someone you know is in the process of moving, visit their website to learn more.

Happy Taco Tuesday everyone. Today on the blog, we’re sharing some semi-recent work from Yeyo’s new location in our very own Downtown Rogers. Earlier this year, we were hired to create some images for High Street Development’s work on the renovated 1907 building and the new Yeyo’s was among the spaces we spent some time in. The physical space achieves the sense of being small and neighborly while the abundance of natural light, tall ceilings and the realization that there is a mezzanine with additional seating above your head gives you the feeling that you have plenty of room to breathe and enjoy your meal.

And I promise….you will enjoy your meal.

Cheers.