Today on the blog: Recent work for Pacific Cycle. a division of Dorel Sports. We were recently hired to create some marketing images for a new Schwinn Road/Off-Road bicycle. They told us specifically that they wanted a cyclocross course feel along with mud splattering. We happily obliged by setting up a makeshift course and hiring a cyclist model to ride through all kinds of terrain, especially splish splashy stuff. It was a nice bonus that the night before the shoot, it actually rained so there was plenty of mud to splatter about in. In the end, we came away with some amazing images and very dirty bicycle, which we tried to clean up before returning (but I’m afraid we missed some spots).
Happy Monday!
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Now for the first time ever, you can purchase OZ Trails NWA gear ONLINE! That’s right…shirts, hats, gloves, jerseys, etc…all from the safety and comfort of your own home. We had a blast creating these images to promote their products and the lifestyle they encourage. Here’s a few our recent shoot. (Not pictured: getting caught in a hailstorm while scouting trail locations for this shoot).
Cheers!
-Philip & Jared
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Well, here we are in May of 2020, also known as Bike Month. Traditionally, we’ve celebrated with numerous social gatherings, group rides and even a large Square to Square event. No one could’ve predicted that this year, we’d have to juggle celebrating bikes and our beloved cycling community while dealing with the realities of a worldwide pandemic. Like so very many, we’ve gained a newfound love and appreciation for…(click to read more)
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