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Novo Studio | Blog

Safety Culture / Nascar | Arkansas Commercial Photographer

This week on the blog, we’re featuring some images captured for Safety Culture featuring their sponsored Nascar Driver, Shane Van Gisbergen (aka SVG). Van Gisbergen, who hails from Auckland New Zealand (with the accent to match), has been racing professionally for a good number of years but only just starting in the Nascar circuit as of May 2023. I had the opportunity to follow a Safety Culture video crew around for an entire week, documenting the meticulous process of training, engineering, planning and also, the race itself. It was in fact, a blast. Here are a few photos from the week.

Enjoy.

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Fox Trail Distillery | Arkansas Commercial Photography

Say hello to Spring and to Fox Trail Distillery’s new Spring/Summer menu of delicious cocktails (non-alcoholic ones available as well.) (Yes, they’re delicious.) As usual, the staff have all contributed to the creation of these drinks and they have of course, exercised maximum creativity in their endeavors.

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Tornado Damage | Northwest Arkansas Photography

Last weekend, our beloved Northwest Arkansas area was hit hard by a series of Tornados. Everyone's personal story with this event is different. But the beauty of a disaster situation is that it creates opportunities for help to be given and received, community to be experienced and lives to be changed for the better, even if it seems like it's temporarily for the worse. That's my 2 cents, anyway. The brutal truth though, is that we all got hit REALLY hard and personally, that's something that is dawning on me more and more everyday.

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Southern Cast Products | Arkansas Commercial Photography

It was a hot, hot fun time working with The Solutions Group and Southern Cast Products, a Foundry located in Jonesboro Arkansas. The goal (besides not getting burned or melted), was to create some images for SCP’s new website, which recently launched. We spent 2 days walking the facility, making friends and capturing everyday life inside the foundry. The resulting images were used by The Solutions Group in the redesign of SCP’s website. Here’s a few favorites. Enjoy.

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