NWATDFC Rebrand | Northwest Arkansas Graphic Design

While it’s true that in 2006 Novo Studio started as Graphic Design AND Photography company, the years have shaped Novo Studio into a predominantly photography (and now, video) driven company. However, we still have clients that we do graphic design work for from time to time. Once such client is the Northwest Arkansas Tobacco and Drug Free Coalition.

Over the years, we’ve produced everything from advertisements and event posters, to mailers and even bar coasters. Their brand however was outdated and once 2020 rolled around, they began the conversation of a rebrand. After months of working on a number of designs, they settled on the one you see here. It’s simple, relevant, clean and blunt without being overbearing. The best part is that the logo is able to be used by itself while still communicating what the organization is about.

Companies and organizations alike need well designed branding to cut through the digital and societal clutter of everyday life. Now more than ever, people are turning to their computers and phones to navigate their decision making. It will be interesting to see what new branding tactics, ad campaigns, products and lifestyle changes occur in the next few years.