For a few weeks now, we've been working on a super fun project and today, we're excited to share. One of the greatest joys of working with common, everyday products is that we get to not only tell their benefits and features through a story, but we get think of fun and creative ways to bring the product itself to life. Such was the case with the Zipper Bag by Cumberland Concepts. 

We decided to show all of the different ways that people use the zipper bag to organize their everyday lives. And to do that, we decided to use the medium of stop-motion. For one long, magical day, we transformed our studio space into a stop-motion environment, complete with assorted backgrounds, loads and loads of props and of course, an entire line of zipper bags. We spent hours in the studio arranging and rearranging scenes, shooting them and then, organizing the resulting images into a sequence that both demonstrated the product's versatility and endeared the product to the heart of the viewer and ultimately, the consumer. This was our first attempt at a stop-motion project and while there are many people who have perfected the medium far better than we have, we're certainly proud of how our project turned out and so was the client. Today, we're sharing a few behind the scenes photos along with the finished product. Thanks to Austin Hobbs for directing and to Cumberland Concepts for trusting us to bring their product to life.

For more information or to purchase the product, please visit the Cumberland Concepts website.